DIGITAL ART STRATEGIST
SEO EXPERT PREDRAG PETROVIC - YANDEX SEO
SEARCH ENGINE OPTIMIZATION EXPERT / STRATEGIST
(Kensaku enjin no saiteki-ka to dejitaru māketingu)
Search Engine Optimization & Digital Marketing
MULTILINGUAL SEO AGENCY
SEARCH ENGINE EXPERT EUROPE
לין בניית אתרים
MARKETING DIGITAL
検索エンジン最適化の専門家/ストラテジスト
(Kensaku enjin saiteki-ka no senmonka/ sutoratejisuto)
What is Digital PR?
You must have heard or read the term "digital PR management" many times, but have you ever wondered what it means and how it can benefit your business? This type of marketing is extremely useful for any business, whether it is a large corporation or a smaller, family business.
What exactly is Digital PR and why is it useful? In layman's terms, digital PR is a set of creative and effective ways to raise awareness of your brand using online media. If you just imagine how much traditional PR that includes television, newspapers, etc. impact on potential users and how much it helps when it comes to raising brand awareness, digital PR is, today, an even more useful strategy. The online world has become our everyday life for many years. We get the vast majority of information from there. Therefore, digital PR reaches a much wider audience through social networks, but also through SEO optimization for search engines. So, SEO is an essential part of Digital PR, and your online promotion has no limits. The only thing you need is an experienced team of experts who will devote enough time to your PR strategy.
In addition to countless opportunities to reach users and express ideas, goals, and the uniqueness of your brand, another, very important, advantage of this type of PR is the possibility of direct conversation with potential and existing clients. Whether it's social networks, communication via e-mail, or chat options on your website, immediate "feedback" from users helps a lot to make the brand even better, more visible, and to build a more personal relationship with users that results in greater success in cooperation. Total Design is aware of the importance of this aspect of your online marketing, and knows that, in addition to excellent SEO optimization, Digital PR is another branch that can significantly increase the visibility and presence of a business on the web. As it is very important to attract the attention of the client online, creativity is a key aspect of this kind of marketing, and as we said, there are unlimited creative and original ways to build your brand online, of course, with the right team.
Brands have responded to the war in Ukraine in a variety of ways, including:
Financial and Material Aid:
Donations: Many brands have made significant donations to humanitarian organizations working in Ukraine and with refugees. For example, Apple donated $10 million to relief efforts, while Levi Strauss donated $200,000 to the International Rescue Committee.
Product donations: Some brands have donated clothing, medical supplies, and other essential items to those affected by the conflict. For example, H&M and Inditex donated millions of euros worth of clothing and blankets.
Matching employee donations: Many companies have matched employee donations to Ukraine relief organizations.
Business Operations:
Exiting the Russian market: Hundreds of multinational brands have completely exited the Russian market in protest of the war. This includes major companies like McDonald's, Starbucks, and BP.
Suspending operations in Russia: Some brands have suspended their operations in Russia but have not completely exited the market. This may be due to legal or logistical challenges.
Limiting business with Russia: Some brands have continued to operate in Russia but have limited their business activities there. This may include refusing to sell certain products or services, or closing some stores.
Marketing and Communication:
Public statements of support for Ukraine: Many brands have issued public statements condemning the war and expressing support for the Ukrainian people.
Changing branding and logos: Some brands have changed their branding or logos to show their support for Ukraine. For example, Airbnb changed its logo to the colors of the Ukrainian flag.
Running advertising campaigns to raise awareness: Some brands have run advertising campaigns to raise awareness of the war and encourage support for Ukraine.
Additional Actions:
Providing support to their employees: Many brands have provided financial and emotional support to their employees who are affected by the war. This may include offering paid time off, counseling services, and relocation assistance.
Supporting Ukrainian businesses: Some brands have partnered with Ukrainian businesses to help them continue operating and reach new markets.
Here are some resources where you can find more information about how brands are responding to the war in Ukraine:
YouGov: https://www.retaildive.com/news/how-brands-are-responding-to-russias-war-on-ukraine/619800/
Statista: https://www.statista.com/statistics/1294446/russian-market-share-in-revenue-of-companies-leaving-russia/
Marketing Week: https://www.marketingweek.com/ukraine-brands-responding/
BC CCC: https://ccc.bc.edu/
Raconteur: https://www.raconteur.net/global-business/2022-in-review-war-in-ukraine
It's important to note that the situation in Ukraine is constantly evolving, and the response of brands may change as well. It's also important to be aware of potential criticism of brands' actions, as there is no universally "correct" way to respond to a complex and sensitive issue like war.